Inspiring TED Talk on success as a business leader. Chobani Yogurt, from zero to an American favorite. Founder Hamdi Ulukaya spoke at TED2019. His talk is titled “The anti-CEO playbook”. As of January 2020 it has had 2,342,178 views and has subtitles in 17 languages. It’s run time is 17 minutes. Hamdi Ulukaya is a pioneer of the natural food movement and the founder of Chobani, one of the fastest-growing food companies of the last decade.

This is the great, inspiring, and true story of how Chobani started from zero to become the number one Greek Yogurt brand in America. It only took them five years. The secret of success is all over this little TED Talk. Enjoy.

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